NIKE - Rise Grind Shine Again

It takes relentless dedication and unwavering commitment to become the MVP. We created a film that encapsulates the hard work that Kevin Durant has put in to become a two-time NBA champion: waking up, working out, practicing, performing at a high level again, and again, and again.

Role: Copywriter | Skills: Creative Development, Scriptwriting, Film Production, Editing

Press: Creativity-Online, Fast Company, Nike, The Drum, AdAge, USA Today, Shoot Online, For The Win

Honors: Clio Awards 2018, One Show 2019

Credits

Group Creative Director: Andy Ferguson
Creative Directors: Geoff Proud. Eduardo Petersen
Copywriter: Eugene Gao
Art Director: Ben Howard
Producer : Kristen Cooler
Editorial Company: Lost Planet
Editor: Mike Sobo
Graphic House: Black Hole
Sound Mix: Heard City
Color Grade House: Company 3
Colorist: Kath Raisch
Music: Future Perfect
Composer: Victor Magro