ESTETICA BEAUTY - THE WAX-OFF COUPON

To promote a Brazilian waxing salon in Tokyo, we created posters with a discount coupon designed to look like hair – inviting passersby to 'wax' it off and redeem in the salon.

Featured on Communication Arts, AdStars, Campaign Brief Asia, Ads of the World, Adeevee, Design Taxi, Advertolog, Coloribus, Adofdamonth, Best Ads on TV

Produced at Ogilvy & Mather Japan, Tokyo

CW: Eugene Gao, Federico Garcia / AD: Yousuke Ozawa / CD: Federico Garcia