Windows 11 | Brings you closer

People are using Windows 11 to do more of what they love — and changing the game along the way.

Press:
Adweek | Shots | Ads Of The World | LBB | Shoot Online

Role: Senior Copywriter | Creative development, Copywriting, Social, Digital, DOOH, UX


@malikandmiles are MIT seniors, shaking up STEM with entertaining, educational TikToks — inspiring the next generation of diverse scientists.


Charlotte founded Cue the Curves, a tech startup creating a positive shopping experience for plus-size women.


Natalie founded Moolah Kicks, the first women’s basketball shoe brand built by and for female ballers.

We also made hundreds of unique digital assets across campaign landing pages, online films, DOOH, banners… etc.

Windows 11 | Brings you closer

And, that wasn’t our first rodeo. We made a campaign introducing Windows 11 to the world, showcasing how it brings you closer to what you love, whatever that may be.

We made everything from the campaign landing page, animated socials, and hundreds of unique digital assets.

 

Windows 11 | Global Launch Film

Still here? My partner and I also had the pleasure of working on the global Windows 11 launch film. Sure, I know what you’re thinking, “Sure buddy, everyone and their mother at McCann worked on this film.” And you’re probably right. But we specifically created the calendar and chat windows that pop up in the film. And I loved squeezing in Easter Eggs.

Made with friends at McCann
Hayley Grassetti | Avery Young | Brad Soulas | Kristine Salm